Botejyu Group’s core business entity, Tokyo Food Corporation will be introduced in the opening article “Epoch-making Venture Spirit That Brought About Change” in the February issue of Business Chance, a specialized magazine for corporations and new businesses. The interview article will focus on Botejyu’s expansion both domestically and internationally with emphasis on our experience of setting up branches abroad.

Botejyu’s establishment of the Korea branch was introduced in Machi- Renaissance Journal. As the number of Japanese companies expanding into the Korean market increase yearly, Botejyu was featured as one of the companies taking the lead.

An article on Botejyu’s expansion into the Taiwanese market was featured on the Gaisyoku.biz website.

An article on Botejyu’s overseas expansion, in particularly in Taiwan, was featured in Yomiuri Shimbun.
The article focused on the opening of Botejyu’s first branch in Taiwan in March 2012 through an area franchise arrangement with a food-service company as well as the Group’s overall plans for overseas expansion.

Corporate collaboration calendars which include Botejyu coupons are now on sale at Kinokuniya Book Store and other major book stores nationwide.
This best value collaboration calendar includes coupons various companies including Botejyu. We hope you will take advantage of this fabulous deal!

On sale from early December 2011 at major book stores for 1,260 yen (tax included).

Botejyu has introduced in Tokyo Walker as a restaurant serving Hiruzen yakisoba, a local specialty Gotochi yakisoba from the “Hiruzen Yakisoba Suitonkai” that won the B-1 Grand Prix in Himeji.

Botejyu’s D-Cube City Branch was introduced in the Machi-Renaissance Journal. As the number of Japanese companies expanding into the Korean market increase yearly, Botejyu was featured as one of the companies taking the lead.

The Botejyu Group is once again supporting the American School in Japan’s annual fundraising event, Winterfest 2011. A fun-filled day full of entertainment, delicious food and shopping, this event hosted by Tokyo’s oldest international school provides valuable international culture exchange with their local community.

In the Newsweek’s cover story, Botejyu’s mission to spread the Osaka okonomiyaki and sauce culture throughout the world was recognized and was selected as one of the “100 Small Businesses to Save Japan”.

Botejyu will open our Ario Kurashiki branch on the first floor restaurant arcade of Ario Kurashiki shopping mall. The mall is located in the historical and industrial city of Kurashiki in Okayama Prefecture, famous for the beautiful white walls in the Kurashiki Bikan Historical Quarter along the canal, the prosperous textile industry in Kojima District, the commercial port of Tamajima Port and the industrial port of Mizushima Port. The Ario Kurashiki shopping mall is adjacently located to the “Mitsui Outlet Park Kurasaki” boasting approximately 120 shops and the beautiful “Kurasaki Mirai Park”.
In addition to our popular Okonomiyaki and Modern-yaki items, we are hoping to offer a wide range of side menu items and alcoholic beverages.
We hope to see you at our restaurant!

Japanese New Year’s greeting cards with Botejyu discount coupons are now on sale at Palette Plaza and 55 Station nationwide. We hope you will use these cards as a New Year’s present to those that have warmed your heart throughout the year.

Botejyu’s D-Cube City Branch was introduced in Asahi Broadcasting’s news and information program, “NEWS Yu+”.

Botejyu Main Restaurant-Dotonbori was introduced in the popular “Hirugohan Desse (It’s Lunchtime!)” corner of Yomiuri Television’s weekly variety program “Osaka Honwaka Television” which airs every Monday night from 10:30 to 11:30. The program featured the Hiruzen Yakisoba from Okayama Prefecture, one of the popular Gotochi (local specialty) menu items at Botejyu.

The opening of Botejyu’s D-Cube City branch in Korea was featured in Machi-Renaissance Journal. Machi-Renaissance Journal

Botejyu’s D-Cube City branch introduced in the Machi-Renaissance Journal’s special feature article on the opening of D-Cube City in Seoul, Korea.

Botejyu Shibuya Miyamasu branch was featured in ViVi Mook Tokyo Guide Book (Chinese Edition), published in China by 中国紡繊出版社, as one of the recommended restaurants in the Shibuya area.

An article on Botejyu’s overseas expansion was featured in Japan Food Service News.

An article on Botejyu’s overseas expansion was featured in Yahoo! News.

An article on Botejyu’s overseas expansion was featured in NNA.ASIA.

Botejyu’s D-Cube City branch has opened in Korea!
D-Cube City opened on August 26, 2011 in the southwest district of Seoul city. Housing over 100 shops, it is now the largest shopping complex in Seoul.
In addition to Okonomiyaki, one of the representative food of Japanese cuisine, we offer a wide selection of authentic Japanese food from various regions of Japan such as Yakisoba and Teppanyaki.
We look forward to seeing you at our restaurant.

Botejyu, which first opened in Osaka in 1946, will make its debut in South Korean in August 2011.
South Korea, a country in Eastern Asian that has no time difference with Japan, boasts is recognized worldwide for their high level of standard not only in the manufacturing industry such as electronic products, semiconductors, and shipbuilding, but in the service and intelligence industry as well.
The people of South Korea use chopsticks and eat rice as their staple food much like the Japanese. Although there has been increasing interest in Japanese food in recent years, the history of Japanese food in South Korean market is relatively short. Botejyu sees great potential in this market and thus, has decided to open a restaurant in South Korea.
Seoul is a world-class metropolitan city. A quarter of the South Korean population, 10 million, live in Seoul city and another 20 million or approximately half of the population live in the neighboring areas around Seoul. Botejyu will open its first restaurant in the D-Cube City shopping mall in Guro district. A prime location in Seoul city, this area consists of the Yeouido financial and administrative district and the digital industrial complex which houses many IT companies.
The first Botejyu restaurant branch in South Korea will open on 5th floor the D-Cube City which will open on August 26, 2011. This new shopping center is directly connected to Sindorim Station, which is used by 460,000 people every day. The shopping center will include a department store, a music hall, a hotel, restaurants, and much more and will be the largest commercial complex in South Korea. This branch will be our main branch in South Korea, offering a full line-up of products and adjusting the menu to fit the local taste buds.
We will be looking forward to seeing you there.

An article on Botejyu’s overseas expansion was featured in Nikkei Marketing Journal.

An article on Botejyu’s expansion into Korea was featured in Machi Renaissance Journal.

Yomiuri Shimbun featured an article on the opening of Botejyu’s Korea branch.

The opening of Botejyu’s Korea branch was featured in an article in the Shogyo Shisetsu Shimbun.

Botejyu’s Dotonbori main restaurant will be introduced in BS Nippon Corporation’s TV program, “Junichi Ishida’s Master of the Town (Ishida Junichi no Machi no Tatsujin)” which airs every Tuesday night from 23:00 to 23:30. This is a variety program that introduces restaurants targeted for the sophisticated adult palettes in the area based on the information on the popular “Machi Logu” moving image website which features trendy spots in the area.
We hope you enjoy the show.

The opening of Botejyu’s Korea branch was featured in the Gaishoku Sangyo News (Food Service Industry) website.

The opening of Botejyu’s Korea branch was featured in GAISYOKU.biz website.

With the official approval and authorization of various regional organizations such as the “Fujinomiya Yakisoba Association”, “Yokote Yakisoba Norenkai”, Hiruzen Yakisoba Suitonkai” and “Towada Barayaki Seminar”, the Botejyu Group is offering local specialty products on our menu hoping to support the revitalization of the region. In order to do this, our staff must learn and master the recipe for preparing the authentic food and use ingredients that are stipulated by the local organizations. We hope to increase interest in the various Gotochi food and hope to have as many people try the local specialties.

Botejyu is supporting the “Towada Barayaki Seminar” and “Yokote Yakisoba Norenkai” at the “United States of Odaiba 2011 Festival” which opened on Saturday, July 16, aiming to send vitality and energy to and from the local regions and to cheer up Japan.

The opening of Botejyu’s Korea Branch was featured in Machi Renaissance Journal website.

The opening of Botejyu’s Korea branch was featured in an article on the Franchise Show website.

The opening of Botejyu’s Korea branch was featured in an article in the Nikkei Marketing Journal.
The Botejyu Group will open our first branch in Korea, the Botejyu D Cube City branch, on August 26th in the D Cube City shopping complex located in Yeong Deung Po region in Seoul and directly connected to Sindorim station.
We hope to offer genuine okonomiyaki and teppanyaki food as well as an extensive selection of alcoholic beverages to our customers in Korea.
We look forward to seeing you soon!

Botejyu’s Dotonbori main restaurant was featured in the “Umaimon Kuidaore Shinan! (Overindulging in Osaka Gourmet Food!)” corner of Shobunsha’s Osaka travel and sightseeing guidebook Mapple Osaka ’12.

Botejyu’s Dotonbori main restaurant was featured in the “Osaka Gourmet Gekijyo (Osaka Gourmet Theatre)” corner of JTB Publishing’s Osaka travel and sightseeing guidebook Rurubu Osaka ’12.

Botejyu’s main restaurant was featured in “Famous Dotonbori Restaurant” article in JCB’s free magazine, “京阪神 好料爆報” for Chinese visitors to Japan.

Yaesu Shopping Mall is directly connected to Tokyo Station, the main entrance to Tokyo and is located in the basement level of Yaesu business district in Chuo-ku. Botejyu’s Yaesu Shopping Mall branch, located in the East Zone B1 level of the shopping center, reopened on May 10 after a major renovation. The white interior of the restaurant provides a fresh, clean atmosphere. In addition to our standard okonomiyaki and modern-yaki menu, we are adding a selection of Gotochi (local specialty) gourmet items such as Gotochi yakisoba. We look forward to seeing you at our restaurant soon.

Botejyu’s main restaurant was featured in EXPLORER OSAKA, a free magazine for foreigners placed in hotels and other tourist spots in Osaka by the Osaka Convention & Tourism Bureau in an effort to widely promote Osaka to people both in Japan and abroad.

Botejyu’s main restaurant was also featured in travel guidebooks in three different languages: Manyu Osaka (Traditional Chinese version), Osaka Jiyuryoko (Simplified Chinese version) and OSAKA LALALA (Korean Hangul version).

Botejyu was featured in Japan-I (simplified Chinese version), a free magazine for Chinese visitors to Japan published by Tokyo Chizu Publishing.

The article introduced the Botejyu Main Restaurant, Botejyu HEP Navio branch and Botejyu Kansai International Airport branch.

Botejyu Main Restaurant was featured in Hong Kong Walker,a travel and lifestyle magazine published in Hong Kong by Kadokawa Intercontinental Publishing Asia.

Botejyu’s main restaurant was introduced in the Kansai Special corner of the magazine as the popular, genuine okonomiyaki restaurant in Osaka, the home of okonomiyaki.

Botejyu’s Yaesu Shopping Mall Branch will be closed from April 3, 2011 due to renovations of the East Zone of the shopping mall.

We apologize for any inconvenience caused during the renovation and hope that you will visit one of our other branches nearby (Botejyu Akasaka Branch, Botejyu Shinjuku Subnade Branch, Botejyu San Shiodome Branch).

Botejyu’s “Double Layer Pork Okonomiyaki & Yakisoba(498 yen)” and “Pork Okonomiyaki & Omusoba (460 yen)” now on sale at Circle K Sunkus convenience stores nationwide. You can now enjoy Botejyu’s popular menu items easily at home. We hope you will try it!

Botejyu’s HEP Navio branch was featured in the “Ryuma Ga Iku ‘Genba’ (Places Ryuma Goes)” corner of Kansai Yomiuri Television’s program, “Wake-up Plus”.