Botejyu Group’s core business entity, Tokyo Food Corporation will be introduced in the opening article “Epoch-making Venture Spirit That Brought About Change” in the February issue of Business Chance, a specialized magazine for corporations and new businesses. The interview article will focus on Botejyu’s expansion both domestically and internationally with emphasis on our experience of setting up branches abroad.

Botejyu’s establishment of the Korea branch was introduced in Machi- Renaissance Journal. As the number of Japanese companies expanding into the Korean market increase yearly, Botejyu was featured as one of the companies taking the lead.

An article on Botejyu’s expansion into the Taiwanese market was featured on the Gaisyoku.biz website.

An article on Botejyu’s overseas expansion, in particularly in Taiwan, was featured in Yomiuri Shimbun.
The article focused on the opening of Botejyu’s first branch in Taiwan in March 2012 through an area franchise arrangement with a food-service company as well as the Group’s overall plans for overseas expansion.

Botejyu, an established okonomiyaki restaurant, announced our franchise chain agreement with a Taiwanese company.

Botejyu Express is opening a branch in Raffles City.

Directly connected to MRT City Hall station, Raffle City is a large-scale shopping center housing famous brand boutiques, casual accessories stores, children’s clothing shops as well as restaurants and supermarket markets.

In addition to our traditional yakisoba and modern-yaki menus, we hope to offer original new products that have been specially customized for our local Singaporean residents.

We look forward to seeing you at our restaurant.

Corporate collaboration calendars which include Botejyu coupons are now on sale at Kinokuniya Book Store and other major book stores nationwide.
This best value collaboration calendar includes coupons various companies including Botejyu. We hope you will take advantage of this fabulous deal!

On sale from early December 2011 at major book stores for 1,260 yen (tax included).

Botejyu has introduced in Tokyo Walker as a restaurant serving Hiruzen yakisoba, a local specialty Gotochi yakisoba from the “Hiruzen Yakisoba Suitonkai” that won the B-1 Grand Prix in Himeji.

Botejyu San’s Plaza Singapura branch was featured in Singapore’s Free Magazine Mangosteen Club as a restaurant where you can enjoy Japanese Gotochi regional specialty items such as Okayama’s “Hiruzen Yakisoba” and Aomori’s “Towada Barayaki”.
We hope you will visit the restaurant.

Botejyu’s D-Cube City Branch was introduced in the Machi-Renaissance Journal. As the number of Japanese companies expanding into the Korean market increase yearly, Botejyu was featured as one of the companies taking the lead.

The Botejyu Group is once again supporting the American School in Japan’s annual fundraising event, Winterfest 2011. A fun-filled day full of entertainment, delicious food and shopping, this event hosted by Tokyo’s oldest international school provides valuable international culture exchange with their local community.

Plaza Singapura is a popular one-stop shopping mall for the entire family, housing fashion designer shops, household appliance and electronics stores, as well as a cinema and a large supermarket. Located in the heart of Orchard Road, Plaza Singapura has direct linkage to the Dhoby Ghaut MRT station.

We will offer authentic Japanese cuisine including our popular Japanese okonomiyaki, yakisoba, teppan-yaki and local specialty Gotochi items from various regions of Japan.

We look forward to seeing you at our restaurant!

In the Newsweek’s cover story, Botejyu’s mission to spread the Osaka okonomiyaki and sauce culture throughout the world was recognized and was selected as one of the “100 Small Businesses to Save Japan”.

Botejyu Teppan Express will open its Ario Kurashiki branch on the 2nd floor food court area of the new Ario Kurashiki Shopping Mall, which will have its grand opening on November 25th. The two-floor indoor shopping mall will consist of 122 specialty shops including fashion boutiques, home appliances store, amusement facilities and restaurants. Shoppers will have direct access to the Kurashiki Mitsui Outlet Park to open on December 1st via a connecting bridge on the second floor which will have 120 shops including clothing, sports and general merchandise stores. The combination of the two facilities will make this mega-size shopping complex an must-go shopping spot.
In addition to our popular “Osaka Yakisoba” and “Modern-yaki”, the menu will have a wide range of Gotochi (local specialty) items such as the “Hiruzen Yakisoba” from Okayama Prefecture, “Fujinomiya Yakisoba” from Shizuoka Prefecture, “Yokote Yakisoba” from Akita Prefecture, “Akashi Tamagoyaki” from Hyogo Prefecture, “Towada Bara-yaki” from Aomori Prefecture and Japanese-style “Moriyama” fried chicken from Nakatsu, Oita Prefecture.
We hope to see you at our restaurant!

Botejyu will open our Ario Kurashiki branch on the first floor restaurant arcade of Ario Kurashiki shopping mall. The mall is located in the historical and industrial city of Kurashiki in Okayama Prefecture, famous for the beautiful white walls in the Kurashiki Bikan Historical Quarter along the canal, the prosperous textile industry in Kojima District, the commercial port of Tamajima Port and the industrial port of Mizushima Port. The Ario Kurashiki shopping mall is adjacently located to the “Mitsui Outlet Park Kurasaki” boasting approximately 120 shops and the beautiful “Kurasaki Mirai Park”.
In addition to our popular Okonomiyaki and Modern-yaki items, we are hoping to offer a wide range of side menu items and alcoholic beverages.
We hope to see you at our restaurant!

Botejyu Express’ overseas strategies and expansion was featured in Machi-Renaissance Journal as one of the representative Japanese companies to open branches in Singapore.

Botejyu Express will open the Junction 8 branch in Singapore.
“Junction 8” shopping mall is conveniently located adjacent to Bishan Station on the MRT Circle line and North South line. This one-stop shopping destination houses restaurants, movie theatre, bookstores and electronic appliance shops, catering to the needs of the local residents from neighboring housing areas, office workers in the area and students from nearby schools.
In addition to Botejyu’s traditional Yakisoba and Modern-yaki items, we hope to offer original products especially tailored for our Singaporean fans.
We hope to see you soon!

Japanese New Year’s greeting cards with Botejyu discount coupons are now on sale at Palette Plaza and 55 Station nationwide. We hope you will use these cards as a New Year’s present to those that have warmed your heart throughout the year.

Botejyu Express Great World City branch is opening soon in Singapore.
Great World City is an exciting shopping mall boasting a wide range of stores including children and baby clothing, cosmetics, interior furniture as well as a restaurants and a food court area.
In addition to Botejyu’s traditional Yakisoba and Modern-yaki items, we hope to offer original dishes especially tailored for our Singaporean fans.
We look forward to seeing you at our restaurant.

Botejyu Express’ Bugis Junction branch and United Square branch were introduced in an article featuring Botejyu Express’ expansion into the Singaporean market.

An article on Botejyu Express’ expansion into the Singaporean market was featured in the Shogyu Shisetsu Shimbun (Commerical Building Newspaper).

Botejyu Express will be opening our United Square branch in Singapore.
Located a mere 3-minute walk from the Novena MRT Station, United Square is a family-oriented shopping mall with children’s clothing stores, baby accessories shop, entertainment and music schools.
In addition to Botejyu’s traditional yakisoba and modern-yaki, we are preparing a customized menu for our Singaporean locals with original new items.
We hope to see you at our restaurant soon.

Botejyu’s D-Cube City Branch was introduced in Asahi Broadcasting’s news and information program, “NEWS Yu+”.

Botejyu Main Restaurant-Dotonbori was introduced in the popular “Hirugohan Desse (It’s Lunchtime!)” corner of Yomiuri Television’s weekly variety program “Osaka Honwaka Television” which airs every Monday night from 10:30 to 11:30. The program featured the Hiruzen Yakisoba from Okayama Prefecture, one of the popular Gotochi (local specialty) menu items at Botejyu.

The opening of Botejyu’s D-Cube City branch in Korea was featured in Machi-Renaissance Journal. Machi-Renaissance Journal

Botejyu’s D-Cube City branch introduced in the Machi-Renaissance Journal’s special feature article on the opening of D-Cube City in Seoul, Korea.

Botejyu Express was introduced in an article in Singapore’s business magazine, The Edge.

Botejyu Shibuya Miyamasu branch was featured in ViVi Mook Tokyo Guide Book (Chinese Edition), published in China by 中国紡繊出版社, as one of the recommended restaurants in the Shibuya area.

An article on Botejyu Express’ overseas expansion was featured in Shinken Press website’s Machi Renaissance Journal.

Botejyu Express was introduced in an article in Singapore’s business magazine, Business Times.

Botejyu Express is opening the Bugis Junction Branch in Singapore. Located above Bugis MRT Station in central Singapore, Bugis Junction is popular among teenagers and young adults and is Singapore’s first glass-covered shopping mall featuring over 100 shops including a hotel and cinema.
We are currently preparing our menu, which will include Botejyu’s traditional okonomiyaki and modern-yaki as well as dishes that have been tailored for Singaporeans.
We look forward to seeing you at our restaurant soon.

An article on Botejyu’s overseas expansion was featured in Japan Food Service News.

An article on Botejyu’s overseas expansion was featured in Yahoo! News.

An article on Botejyu’s overseas expansion was featured in NNA.ASIA.

Botejyu’s D-Cube City branch has opened in Korea!
D-Cube City opened on August 26, 2011 in the southwest district of Seoul city. Housing over 100 shops, it is now the largest shopping complex in Seoul.
In addition to Okonomiyaki, one of the representative food of Japanese cuisine, we offer a wide selection of authentic Japanese food from various regions of Japan such as Yakisoba and Teppanyaki.
We look forward to seeing you at our restaurant.

Botejyu, which first opened in Osaka in 1946, will make its debut in South Korean in August 2011.
South Korea, a country in Eastern Asian that has no time difference with Japan, boasts is recognized worldwide for their high level of standard not only in the manufacturing industry such as electronic products, semiconductors, and shipbuilding, but in the service and intelligence industry as well.
The people of South Korea use chopsticks and eat rice as their staple food much like the Japanese. Although there has been increasing interest in Japanese food in recent years, the history of Japanese food in South Korean market is relatively short. Botejyu sees great potential in this market and thus, has decided to open a restaurant in South Korea.
Seoul is a world-class metropolitan city. A quarter of the South Korean population, 10 million, live in Seoul city and another 20 million or approximately half of the population live in the neighboring areas around Seoul. Botejyu will open its first restaurant in the D-Cube City shopping mall in Guro district. A prime location in Seoul city, this area consists of the Yeouido financial and administrative district and the digital industrial complex which houses many IT companies.
The first Botejyu restaurant branch in South Korea will open on 5th floor the D-Cube City which will open on August 26, 2011. This new shopping center is directly connected to Sindorim Station, which is used by 460,000 people every day. The shopping center will include a department store, a music hall, a hotel, restaurants, and much more and will be the largest commercial complex in South Korea. This branch will be our main branch in South Korea, offering a full line-up of products and adjusting the menu to fit the local taste buds.
We will be looking forward to seeing you there.

An article on Botejyu’s overseas expansion was featured in Nikkei Marketing Journal.

An article on Botejyu’s expansion into Korea was featured in Machi Renaissance Journal.

Botejyu Express is opening a branch in the GO-FUN food court area in the Tokyo Dome City which consists of the Tokyo Dome (multipurpose stadium for sporting events such as professional baseball and concerts), Tokyo Dome City Attractions (amusement park facility), the Korakuen Hall (venue for martial arts such as boxing), LaQua (commercial complex with a hot spring and spa facility) and the Tokyo Dome Hotel.
In addition to our popular Osaka yakisoba since, we will be offering a selection of Gotochi (local specialty) menu items such as the Shizuoka Fujinomiya yakisoba, Akita Yokote yakisoba, Okayama Hiruzen yakisoba, Osaka Modern-yaki and takoyaki, and Akashi Tamagoyaki.
We look forward to seeing you at our restaurant soon.

An article on Botejyu Express’ Tokyo Dome City branch was featured in Sports Hochi newspaper.

Yomiuri Shimbun featured an article on the opening of Botejyu’s Korea branch.

The popular Osaka Yakisoba at Botejyu Express Machiyakoji branch, located on the second floor of the Kansai International Airport, was introduced in the “Otakara Hakken! Machikado★Treasure (Discovering Local Treasures)” corner of Kansai Yomiuri Television’s evening program “Kansai Jyoho Net ten! (Kansai Information Network ten!)”.

The opening of Botejyu’s Korea branch was featured in an article in the Shogyo Shisetsu Shimbun.

Botejyu’s Dotonbori main restaurant will be introduced in BS Nippon Corporation’s TV program, “Junichi Ishida’s Master of the Town (Ishida Junichi no Machi no Tatsujin)” which airs every Tuesday night from 23:00 to 23:30. This is a variety program that introduces restaurants targeted for the sophisticated adult palettes in the area based on the information on the popular “Machi Logu” moving image website which features trendy spots in the area.
We hope you enjoy the show.

The opening of Botejyu’s Korea branch was featured in the Gaishoku Sangyo News (Food Service Industry) website.

The opening of Botejyu’s Korea branch was featured in GAISYOKU.biz website.

With the official approval and authorization of various regional organizations such as the “Fujinomiya Yakisoba Association”, “Yokote Yakisoba Norenkai”, Hiruzen Yakisoba Suitonkai” and “Towada Barayaki Seminar”, the Botejyu Group is offering local specialty products on our menu hoping to support the revitalization of the region. In order to do this, our staff must learn and master the recipe for preparing the authentic food and use ingredients that are stipulated by the local organizations. We hope to increase interest in the various Gotochi food and hope to have as many people try the local specialties.
Botejyu is supporting the “Towada Barayaki Seminar” and “Yokote Yakisoba Norenkai” at the “United States of Odaiba 2011 Festival” which opened on Saturday, July 16, aiming to send vitality and energy to and from the local regions and to cheer up Japan.

The opening of Botejyu’s Korea Branch was featured in Machi Renaissance Journal website.

The opening of Botejyu’s Korea branch was featured in an article on the Franchise Show website.

The opening of Botejyu’s Korea branch was featured in an article in the Nikkei Marketing Journal.
The Botejyu Group will open our first branch in Korea, the Botejyu D Cube City branch, on August 26th in the D Cube City shopping complex located in Yeong Deung Po region in Seoul and directly connected to Sindorim station.
We hope to offer genuine okonomiyaki and teppanyaki food as well as an extensive selection of alcoholic beverages to our customers in Korea.
We look forward to seeing you soon!

Botejyu’s Dotonbori main restaurant was featured in the “Umaimon Kuidaore Shinan! (Overindulging in Osaka Gourmet Food!)” corner of Shobunsha’s Osaka travel and sightseeing guidebook Mapple Osaka ’12.

Botejyu’s Dotonbori main restaurant was featured in the “Osaka Gourmet Gekijyo (Osaka Gourmet Theatre)” corner of JTB Publishing’s Osaka travel and sightseeing guidebook Rurubu Osaka ’12.

Botejyu Express’ Aqua City branch appeared in TV Tokyo’s shopping variety program, “Tokushite Asobu! Kaimono Tengoku (Having Fun with Great Deals! Shopping Paradise)”.
Botejyu Express placed No. 1 in the “Restaurant Sales Derby” among the restaurants in the Aqua Food Court in Aqua City Odaiba.

Television Stations:
TV Tokyo Network Stations Tuesday, June 28, 7:00 pm〜
TV Tokyo
TV Aichi
TV Setouchi
TV Hokkaido
TVQ Kyushu Hoso

Botejyu’s main restaurant was featured in “Famous Dotonbori Restaurant” article in JCB’s free magazine, “京阪神 好料爆報” for Chinese visitors to Japan.

Yaesu Shopping Mall is directly connected to Tokyo Station, the main entrance to Tokyo and is located in the basement level of Yaesu business district in Chuo-ku. Botejyu’s Yaesu Shopping Mall branch, located in the East Zone B1 level of the shopping center, reopened on May 10 after a major renovation. The white interior of the restaurant provides a fresh, clean atmosphere. In addition to our standard okonomiyaki and modern-yaki menu, we are adding a selection of Gotochi (local specialty) gourmet items such as Gotochi yakisoba. We look forward to seeing you at our restaurant soon.

Botejyu’s main restaurant was featured in EXPLORER OSAKA, a free magazine for foreigners placed in hotels and other tourist spots in Osaka by the Osaka Convention & Tourism Bureau in an effort to widely promote Osaka to people both in Japan and abroad.

Botejyu’s main restaurant was also featured in travel guidebooks in three different languages: Manyu Osaka (Traditional Chinese version), Osaka Jiyuryoko (Simplified Chinese version) and OSAKA LALALA (Korean Hangul version).

Botejyu was featured in Japan-I (simplified Chinese version), a free magazine for Chinese visitors to Japan published by Tokyo Chizu Publishing.

The article introduced the Botejyu Main Restaurant, Botejyu HEP Navio branch and Botejyu Kansai International Airport branch.

Botejyu Main Restaurant was featured in Hong Kong Walker,a travel and lifestyle magazine published in Hong Kong by Kadokawa Intercontinental Publishing Asia.

Botejyu’s main restaurant was introduced in the Kansai Special corner of the magazine as the popular, genuine okonomiyaki restaurant in Osaka, the home of okonomiyaki.

Botejyu’s Yaesu Shopping Mall Branch will be closed from April 3, 2011 due to renovations of the East Zone of the shopping mall.

We apologize for any inconvenience caused during the renovation and hope that you will visit one of our other branches nearby (Botejyu Akasaka Branch, Botejyu Shinjuku Subnade Branch, Botejyu San Shiodome Branch).

Kagura Seimenjo’s Harvest Walk Branch was featured in The Noodles, a monthly magazine published by Shokuhin Sangyo Shimbunsha offering information and news on the noodle industry.

Botejyu Express’ Narupark Branch was introduced in Nagoya Television’s information program, “UP!” in a special feature corner called “Close-up of the Opening of Narupark” as a gotochi restaurant offering authentic local specialties from various regions of Japan.

Botejyu’s “Double Layer Pork Okonomiyaki & Yakisoba(498 yen)” and “Pork Okonomiyaki & Omusoba (460 yen)” now on sale at Circle K Sunkus convenience stores nationwide. You can now enjoy Botejyu’s popular menu items easily at home. We hope you will try it!

Kagura Seimenjo Harvest Walk Branch Introduced in the April Edition of The Food Service Management, a Monthly Magazine Published by Shibata Shoten

Kagura Seimenjo was featured in the “Examining the New Self-service Udon Business” corner for successfully reproducing genuine Sanuki udon and possessing a true passion for genuine noodles and soup broth, differentiating it from other restaurants.

Shokuhin Sangyo Shimbun featured the press release announced on February 8 of the opening of the genuine Sanuki Kamaage Udon Specialty Restaurant “Kagura Seimenjo”.

Botejyu’s HEP Navio branch was featured in the “Ryuma Ga Iku ‘Genba’ (Places Ryuma Goes)” corner of Kansai Yomiuri Television’s program, “Wake-up Plus”.

Shogyo Shisetsu Shimbun featured the press release announced on February 8 of the opening of the genuine Sanuki Kamaage Udon Specialty Restaurant “Kagura Seimenjo”.

The Kagura Seimenjo website was launched on February 18, 2011. We hope to provide timely information regarding our udon and our restaurant. We hope you will check out our site.